Fourth Ghana SME Summit-Registration now open!

Dear Colleague,

I wanted to let you know that registration is now open for the fourth Ghana SME Summit on November 20-21, 2014 in Accra. The Conference will allow over 100 MDs, business owners, entrepreneurs, business development managers, sales and marketing managers; to hear proven tips and strategies from leading experts on how to grow your business especially in tough economic times.

Small business growth has at best, stagnated in recent times with many SMEs forced to downsize or even shut down. But this dismal trend need not continue for SMEs who are determined to update their processes, use modern technologies, equip themselves with knowledge in sales and marketing and ultimately grow their businesses even in challenging times. Successful global brands like IBM, Walt Disney, Linkedin, Specsavers, etc were all started in economic downturns. Come and find out how and apply these techniques to your business.

The Ghana SME Summit is an annual event jointly organised by OML Africa, which aims to provide a unique platform for small business to learn, network and grow. Every year, the Ghana SME summit engages well-respected business leaders and knowledge experts to share their insights and experiences.

At the fourth Ghana SME Summit, delegates will:
• Discover how to grow your business even in a challenging economic climate
• Gain practical insights and learn from successful business owners and experts on their innovation experiences, business philosophies and formula for success
• Broaden your knowledge of business management and hear more about current market trends and best business practices
• Hear from representatives from the various government agencies on the new government assistance schemes available to power your company’s growth.

At this year’s conference we are going to look at practical solutions to the problems facing the Ghanaian small business owner. Some confirmed speakers at this year’s conference include:

• Honourable Rashid Pelpuo, Minister in charge, Public-Private Partnership
• Charles D. Amoh, Lead Consultant, NTHC SME Unit
• Ethel Cofie, Director, Edel Technologies
• Yawa Hansen Quao, Founding Partner, HQ Consulting
• Anita Wiafe, MD, OML Africa
• Leticia Browne, Ghana Angel Investor Network
• Brigitte Dzogbernuku, Executive Director, Mentoring Women Ghana
• Emmanuel Nyame, Chairman, Ghana Start up Cup

The early bird rate ends October 15 so register soon to save by clicking the following link;http://www.businesssensegh.com/resources/sme%20registration%20form.pdf

Please let me know if you have any questions and I look forward to seeing you Nov. 20-21 in Accra!

Paul Asinor
Event Director
Ghana SME Summit
paul@omlafrica.com

Ghana looks to e-commerce growth | BiztechAfrica Business, Telecom, Technology & IT News Africa

Ghana looks to e-commerce growth | BiztechAfrica Business, Telecom, Technology & IT News Africa

Why exhibitions are useful for SMEs

Why exhibitions are useful for SMEs

The Vodafone exhibition stand at last year's Ghana SME Expo Most SMEs struggle to expand their business as they have limited resources. At first glance, participating in an exhibition looks like big-money-big-risk but there are ways to minimise the risk and they are the best marketing value for money. Here are 5 great reasons why all SMEs should consider exhibiting : The foundation of marketing are two databases of equal importance: clients and prospects. You will never expand the clients database, without a steady flow of good quality prospects. What makes a good quality prospect is someone with a need for your product, with the authority and resources to buy; just the sort of buyers that attend exhibitions. So exhibiting is the number one way to develop a great number of good quality prospects. Successful exhibitors set multiple exhibition objectives, everything an SME needs to expand their business with objectives like: Finding agents and distributors; Entering a new market; Launching a new product; Building a prospect database; Gaining export orders; Meeting clients and prospects from all over the country. Exhibiting well raises your industry profile, allowing you to compete equally with your competitors. In fact, if you are really smart, try and get the stand right next door to your biggest competitor and if you have the right products, pricing and service, you are sure to snag some of their clients. Exhibitions accelerate your marketing as it puts you face-to-face with top buyers who you would have struggled to name or get an appointment with. The stand is only one of the marketing opportunities, offered by a professional exhibition. Look for the other marketing opportunities at the event, like speaking at a conference alongside, press, radio and TV coverage if you have a great story, networking with industry experts, your web site linked to the organisers show site and the exhibition catalogue, can generate enquiries long after the show has closed. Stop thinking of an exhibition as a 2-day event, it is a 365-day event, if you consider pre-show promotions, lead management and post-show promotions. Exhibitions are the most measurable of all media and the most direct form of marketing. If you can’t measure it, it is not a good exhibition objective. The trouble with the other media, like advertising, PR, direct mail, web site etc., is that you spend a lot of money and then hope that someone contacts you, so it is hard to measure the return on investment. At an exhibition you are face-to-face with more prospects then you could visit in a year, making this the most cost-effective marketing media. The more effort you put into exhibiting well, the better the results will be. You really do have to spend money, to make money and exhibitions are the best marketing value around. So what are you waiting for? Book your stand now for the third Ghana SME Expo, the SME event of the year, on 14-15th November 2013 at the National Theatre by clicking here or emailing:paul@omlafrica.com or call 0302 973379.Limited spaces available! Listen to last night's Business Sense Radio Show addressing the issues affecting SMEs in Ghana by clicking here!

accraexpat.com - The website of Ghana's expatriate community :

accraexpat.com - The website of Ghana's expatriate community :

Watch the eTV news coverage of 2011 Accra Motor Fair

Accra Motor Fair is back!

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Ghana to host international auto fair

Ghana would host an international exhibition for the automobile industry slated for September 7-8 in Accra.

The exhibition would exclusively showcase some latest cars, motor bikes, spare parts, car accessories, auto insurance and loan services to a highly targeted audience. It is designed to bring together under one roof major players, stakeholders and consumers of automobile products and services from Ghana and beyond.

Dubbed the “Accra International Motor Fair”, the venue would be the Accra International Conference Centre.

For more, click link below or visit event website http://www.accrmotorfair.com

http://www.ghananewsagency.org/details/Economics/Ghana-to-host-International-Motor-Fair/?ci=3&ai=46522