Monday, 27 October 2014

Business Summit to Boost SMEs Slated for Accra

The fourth annual Ghana SME Summit will open in Accra on 20-21 November, according to organisers, OML Africa and is under the theme “Boosting SME Growth in Challenging Economic Times” .Nearly 100 delegates made up of business owners, CEOs, Managing Directors, entrepreneurs, investors, key decision makers and policy makers in the SME market in Ghana are expected to attend this important event.

According to Paul Asinor, Conference Director of OML Africa,” Some experts describe Ghana’s economy today to be in crisis. Others choose to say the economy is only facing challenges. It is not far from the truth to say that local businesses, most especially small and medium-scale enterprises are currently reeling under the effects of high rates of inflation and even higher rates of bank interest, fluctuations in electricity delivery, a staggering cedi against the dollar, labour unrests, amongst many others.”
                            
He continued,”Small business growth has at best, stagnated in recent times with many SMEs forced to downsize or even shut down. But this dismal trend need not continue for SMEs who are determined to update their processes, take advantage of modern technologies, equip themselves with knowledge in sales and marketing and ultimately grow their businesses even in challenging times.” 

 “At this year’s conference, the Ghana SME Summit looks at practical solutions to the problems facing SMEs as they are vulnerable and bear the brunt of any major negative shocks in the business sector. Therefore, a powerful list of business experts and facilitators has been lined up that can bring applicable solutions to our delegates”, he concluded.
Some of the speakers at the fourth Ghana SME Summit include Ethel Cofie (Founder, BarCamp Africa); Charles Amoh (Lead Consultant, NTHC SME Unit); Brigitte Dzogbenuku(Empowering Women Ghana) and Anita Wiafe(MD, OML Africa). Others include Mintah Gyampoh(CEO, Chemitech Solutions) ;Paul Ababio (CEO and Founder, Gold Coast Agri Ventures); Katherine Tosan Woode (Chief Commercial Officer, Africa World Airlines); JenniferAgyeman( AmazingU ); Alfred Nkrow (Commercial Manager, IS Internet Solutions Ghana Ltd), Emmanuel Nyame (Chairman, Ghana Startup Cup) and many top business experts.

Some very important topics to be discussed are:” Building your Balance Sheet in Difficult Economic Conditions”; “Staying Ahead of the Competition-Crucial Tips to Beat Your Rivals”; “Getting Customers-Tips to Selling Successfully”;“Creating a Loyal Workforce Culture Even in a Challenging Economy”;  and “Best Businesses to Start in an Economic Downturn”. Other topics are “Government Initiatives to Support SMEs in Ghana”; “The Impact of an Economic Recession on Business Strategies of an SME”; “The Effect of a Sliding Cedi on Your Business and How to Combat It”; and more.

 At the end of the fourth Ghana SME Summit, delegates will discover how to grow their businesses even in a challenging economic climate; Gain practical insights and learn from successful business owners and experts on their innovation experiences, business philosophies and formula for success. Delegates will also hear from representatives from various government agencies on the new government assistance schemes available to power the growth of their businesses.


For more information, visit www.businesssensegh.com or call 0206367515.

Thursday, 16 October 2014

How to Use Technology for Your Business

Armed with a tablet and a few key apps, today's small businesses can tweet the day's specials, process a customer's credit card, run a complex loyalty program, manage payroll and much more. These new tools are ubiquitous, inexpensive, simple to use and make it easier than ever to compete with huge corporations.
Speaking during the Technology for Business Stream at the fourth Ghana SME Summit in Accra on 20th-21st November, is Ethel Cofie, Director of Edel Technology and Founder of Women in Tech.
ETHEL'S KEYPOINTS
▪ Technology for Marketing and Advertising
▪ Mobile Marketing
▪ What is a CRM and Why do u Need it
▪ Using Technology to Gain Customer Insight and Data Mining
▪ Technology for disrupting your sector
▪ Free Google Tools for Entrepreneurs
▪ Productivity for Streamlining your operations and saving money

Come and find out how to compete favourably with multinational companies on the internet by using new apps, tablets, laptops, etc at the fourth Ghana SME Business Summit. Move your business to the global stage in a few steps!

More About Ethel

ethel2
Ethel Cofie
Ethel Cofie is a Tech entrepreneur with extensive experience with in a number of countries, including United Kingdom, Ghana, Nigeria, and Sierra Leone.
She is also the founder of BarCamp Africa and has worked as a technology consultant analyst for a mobile technology health project in Ghana (as funded by the Bill and Melinda Gates Foundation).
Currently, Ethel is a Mandela Fellow for President Obama’s Young African Leaders initiative and was recently featured in CNN for her work with Women in Technology.
She and a number of the Washington fellows are working on an Accelerator for startups launching in multiple African markets.
For more information call 0302 973379

Crucial Tips to Beat Business Rivals

Crucial Tips to Beat Business Rivals

The Ghanaian SME terrain is bedeviled with fierce competition and it takes a company that understands the dynamics of the market interface to out-compete competition. This element of competition might seem to be challenging and performance-killing; however, when well-managed it could stimulate growth and development in the SME sector.
Competition is one of the critical market forces that drive performance and market leadership in the now generation business environment. Most Ghanaian SMEs do not appreciate that competition hones and shapes operational efficiency and effectiveness. They operate with the “red ocean strategy” mindset – competing in saturated, highly competitive market spaces that are inherently very price-sensitive and often low margins. SMEs need to apply “blue ocean strategy” in their approach to competition.
At the fourth Ghana SME Summit, Charles D.Amoh, lead consultant at the NTHC SME Unit will present the paper, "Stay Ahead of the Competition-Crucial Tips to Beat Your Rivals" and he will throw more delight on your business marketplace, product innovations, knowing your business model, etc, etc
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Session take-aways

Participants will walk away with an improved competitive mindset through:
• Understanding how to bring a “blue ocean strategy mindset” (identifying “white spaces” in the industry and growth opportunities that can open up new product categories and long-term growth)
• Knowing how to analysis and benefit from market opportunity gap in a slow growing economic
• Market linkage and how to sell the brand inside, take control and massage the market forces to drive profits, productivity and expansion.
Join Charles and our panel of top business experts by registering online HERE or calling Brian on 0572141968 or 0302 973379 or sending an email to paul@omlafrica.com

More about the Speaker

amoh
Charles is a savvy business strategist with a focus on business development, base of the pyramid market co-creation, branding and positioning, integrated product development and innovations. He has worked for structured and unstructured business entities across the globe and gained extensive experience in guiding organizations irrespective of size and station to peak performance.
Some of the companies are GlaxoSmithKline, PPG Industries, SC Johnson, USADF, International Total Management Consulting Limited, S. Korea, etc. - in the areas of market development.
Presently, heis leading NTHC to craft market linkage strategies and develop business infrastructure to grow SMEs in Ghana. He holds MBA in Marketing, Strategy and Entrepreneurship, Carnegie Mellon University, USA, MA Population Studies and BA in Economics and Geography, Ghana.
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Wednesday, 1 October 2014

GHC100 Early Bird Discount on Registration Fee @ the 4th Ghana SME Summit!

GHC100 Early Bird Discount on Registration Fee @ the 4th Ghana SME Summit!

OML Africa has announced an exciting offer where delegates can receive a whopping discount of GHC100 on their registration for the fourth Ghana SME Summit taking place in Accra this November! This important gathering of over 100 MDs, CEOs, business owners, entrepreneurs, business development managers, investors, bankers, etc will specifically look at practical solutions to the problems facing the small business owner in Ghana especially in tough economic climates.
Small business growth has at best, stagnated in recent times with many SMEs forced to downsize or even shut down. But this dismal trend need not continue for SMEs who are determined to update their processes, use modern technologies, equip themselves with knowledge in sales and marketing and ultimately grow their businesses even in challenging times.
Our main conference streams will be: Sales & Marketing; Technology; Access to Finance; Human Resource; Corporate Governance. Come and find out how and apply these techniques to your business.
Some confirmed speakers at this year’s conference are:
• Charles D. Amoh, Lead Consultant, NTHC SME Unit
• Anita Wiafe, MD, OML Africa
• Leticia Browne, Ghana Angel Investor Network
• Brigitte Dzogbernuku, Executive Director, Mentoring Women Ghana
• Emmanuel Nyame, Chairman, Ghana Start up Cup
• Ethel Cofie, Founder, Bar Camp Africa
• Katherine Lois Woode,** Chief Commercial Officer, Africa World Airlines
• Officials from the Ministry of Trade and Industry, Ghana Stock Exchange, COTVET, GAIN, etc
Click Speakers for more information on their profiles and abstracts of the topics at the Ghana SME Summit.
Some very important topics to be discussed by our imminent panel of speakers are:” Building your Balance Sheet in Difficult Economic Conditions”; “Staying Ahead of the Competition-Crucial Tips to Beat Your Rivals”; “Getting Customers-Tips to Selling Successfully”;“Creating a Loyal Workforce Culture Even in a Challenging Economy”; and “Best Businesses to Start in an Economic Downturn”. Other topics are “Government Initiatives to Support SMEs in Ghana”; “The Impact of an Economic Recession on Business Strategies of an SME”; “The Effect of a Sliding Cedi on Your Business and How to Combat It”; and more.
To take advantage of this GHC100 discount on the Ghana SME Summit registration fee, please make sure your fee is received on or before 10th October 2014. Payments after the expiry date will revert to the full conference fee of GHC650.
Click here to Register now or call for more information. For more information, contact Brian on 0572141968 or 0302 973379 or email: brain@omlafrica.com.