Crucial Tips to Beat Business Rivals

Crucial Tips to Beat Business Rivals The Ghanaian SME terrain is bedeviled with fierce competition and it takes a company that understands the dynamics of the market interface to out-compete competition. This element of competition might seem to be challenging and performance-killing; however, when well-managed it could stimulate growth and development in the SME sector. Competition is one of the critical market forces that drive performance and market leadership in the now generation business environment. Most Ghanaian SMEs do not appreciate that competition hones and shapes operational efficiency and effectiveness. They operate with the “red ocean strategy” mindset – competing in saturated, highly competitive market spaces that are inherently very price-sensitive and often low margins. SMEs need to apply “blue ocean strategy” in their approach to competition. At the fourth Ghana SME Summit, Charles D.Amoh, lead consultant at the NTHC SME Unit will present the paper, "Stay Ahead of the Competition-Crucial Tips to Beat Your Rivals" and he will throw more delight on your business marketplace, product innovations, knowing your business model, etc, etc View other Speakers at the Ghana SME Summit Session take-aways Participants will walk away with an improved competitive mindset through: • Understanding how to bring a “blue ocean strategy mindset” (identifying “white spaces” in the industry and growth opportunities that can open up new product categories and long-term growth) • Knowing how to analysis and benefit from market opportunity gap in a slow growing economic • Market linkage and how to sell the brand inside, take control and massage the market forces to drive profits, productivity and expansion. Join Charles and our panel of top business experts by registering online HERE or calling Brian on 0572141968 or 0302 973379 or sending an email to paul@omlafrica.com More about the Speaker Charles is a savvy business strategist with a focus on business development, base of the pyramid market co-creation, branding and positioning, integrated product development and innovations. He has worked for structured and unstructured business entities across the globe and gained extensive experience in guiding organizations irrespective of size and station to peak performance. Some of the companies are GlaxoSmithKline, PPG Industries, SC Johnson, USADF, International Total Management Consulting Limited, S. Korea, etc. - in the areas of market development. Presently, heis leading NTHC to craft market linkage strategies and develop business infrastructure to grow SMEs in Ghana. He holds MBA in Marketing, Strategy and Entrepreneurship, Carnegie Mellon University, USA, MA Population Studies and BA in Economics and Geography, Ghana.

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